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This is a quick guide to show you how to read your own website source code in order to make sure it’s properly SEO-ed and, really, to teach you how to sanity check your SEO efforts.
I also will go over a few other situations where knowing how to view and examine the right parts of source code can help with other marketing efforts.
Duplicating a meta description tag is not a search engine penalty, but it’s a very big marketing mistake.
Usually, the same search functions you use for normal web browsing apply to searching in your source code. If you’re going to take one thing away from this article, pay attention to this: You know those results Google provides when you’re searching for something?It’s very easy to find in your source code: So, check to make sure it’s on all of your webpages.More importantly, check to make sure you’re not duplicating it across multiple pages.Commands like CTRL F (for Find) will help you quickly scan your source code for important SEO elements. All of those results come from the title tags of the webpages they are pointing to.So, if you don’t have title tags in your source code, you can’t show up in Google (or in any other search engine, for that matter).
Believe it or not, I’ve actually seen websites without title tags!