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Club Penguin created their first sponsored party in June 2012 with Marvel to promote their new film, The Avengers. In the summer of 2012, Club Penguin was sponsored by Marvel, Shake It Up, and Innocent Smoothies.
In the summer of 2013, Club Penguin teamed up with Pixar Animation Studios to create the Monsters University Takeover, with Lucasfilm to create the Star Wars Takeover, and Disney Channel for the Teen Beach Movie Summer Jam.
On January 30, 2017, Club Penguin announced that the game will be discontinued on March 29, 2017, to pave way for its successor, Club Penguin Island.
Prior to being purchased by Disney, Club Penguin was almost entirely dependent on membership fees to produce a revenue stream.
with a number of features introduced to the game to facilitate this — including offering an "Ultimate Safe Chat" mode, whereby users select their comments from a menu; filtering that prevents swearing and the revelation of personal information; As Merrifield later described the situation, they decided to build Club Penguin when they were unsuccessful in finding "something that had some social components but was safe, and not just marketed as safe" for their own children.Also, the Coffee Shop is the only place decorated for the Anniversary Parties and where the party hats are given.The Coffee Shop also contains a portal to the Book Room, a small room with a shelf on one side that links to the Library, an interactive set of books.On November 17, 2016, Club Penguin announced a new and rebooted mobile version of the game called Club Penguin Island.The new game will replace the current web version of Club Penguin in early 2017.
As part of Rocketsnail Games, Priebe released Experimental Penguins in 2000, which featured gameplay similar to that which was incorporated into Club Penguin.