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The roll-out is primarily designed to help small businesses, but the bulk of the faster internet access is enjoyed by consumers.And some internet companies – such as Facebook, Google and Apple – are leading efforts to be more environmentally responsible.Even if the industry were able to shift to 100 per cent renewable electricity, the volume of energy they would need would put intolerable pressure on the world’s power systems. He points to a study focused on Japan which suggests that its data centres would consume its entire electricity supply by 2030 if growth continues at today’s rate.“If we carry on going the way we have been it would become unsustainable – this level of data centre growth is not sustainable beyond the next 10 to 15 years. “We need to be more responsible about what we use the internet for …
To put the size of this consumption into even sharper relief – the 416.2 terawatt hours of electricity the world’s data centres used last year was significantly higher than the UK’s total consumption of about 300 terawatt hours.Massive as data centre energy use may already be, this is nothing to what lies in store, analysts warn.Ian Bitterlin, Britain’s foremost data centre expert and a visiting professor at the University of Leeds, says the amount of energy used by data centres is doubling every four years – despite the innovations in hardware that massively increase their capacity to store data.The 84-acre site houses tens of thousands of computer servers that still require 500 huge fans to cool them.But at the moment the industry’s environmental actions fall far short of what is needed, analysts warn.
Doing repair work on heavy vehicles Björn Ödén finds himself working more often on his knees than not.